COOKIE JAR ENTERTAINMENT'S CAILLOU DEBUTS ON TREEHOUSE SEPTEMBER 7TH
New Season of Evergreen Series Set to Air on Network in 2010
FOR IMMEDIATE RELEASE:
TORONTO (August 20, 2009) - Cookie Jar Entertainment's hit series "Caillou" will be moving to Treehouse, Canada's premiere network for preschoolers, on Monday, September 7. The show will air Monday through Friday at 7:30 a.m., Tuesdays and Thursdays at 1 p.m. and Saturdays and Sundays at 7 a.m. Fans can catch a sneak peak of the series at http://treehousetv.com. An all new season five, currently in production, will begin airing on Treehouse Fall 2010.
"Cookie Jar is pleased that 'Caillou' has found a home on one of Canada's top destinations for children's programming," said Pam Slavin, Vice President of Production. "We believe that 'Caillou' will be a great addition to Treehouse's outstanding lineup."
An international evergreen property, "Caillou" helps children feel empowered and inspired. The series reflects what every child does in their day to day lives. With an immersive website, new products and a new season in the works, Caillou is a timeless property that continues to engage children around the world.
"Caillou's" fifth season, a co-production with South Africa's Clockwork Zoo, will have an increased focus on storylines about healthy habits relevant to kids today, from nutrition and recycling to exercise and brushing your teeth.
Caillou is an irresistible preschooler who appeals to parents and children alike as they share in his daily adventures filled with fun, laughter and surprises. From his own backyard to his first airplane ride, Caillou learns about the world around him one step at a time.
About Cookie Jar Entertainment
The Cookie Jar Group is a Canadian-based global children's entertainment, consumer products and education company dedicated to excellence. Through Cookie Jar Entertainment, the company is a leader in the creation, production, marketing and licensing of evergreen character brands that appeal to kids and families worldwide. Cookie Jar Entertainment's library of nearly 6,000 half-hour episodes features some of the world's most recognizable brands, including "Strawberry Shortcake", "Caillou", "Inspector Gadget", "The Doodlebops", "Arthur" and "Johnny Test". The company owns non-character based brands for licensing such as Mommy & Me. Through its pan-European subsidiary, the full-service licensing agency Copyright Promotions Licensing Group, Cookie Jar represents numerous third-party iconic brands. Cookie Jar Group also has a one-third interest in international children's television channel Kidsco. Cookie Jar Education, based in Greensboro, North Carolina, is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States, through the Carson-Dellosa and HighReach Learning brands.
Brook Hefner/Cookie Jar Entertainment firstname.lastname@example.org; 818-955-5454